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Plasticland, once hailed as the true future of psychedelic music, released several great albums of acid-drenched, neo psychedelic, mod rock. Formed in 1980 and based in Milwaukee, Plasticland were armed with a Mellotron, fuzzboxes and a mission, delivering the U.S. 80s underground a much-needed shot of Small Faces, Who, Pretty Things and Syd Barrett-era Pink Floyd, all topped off with pop smarts and delivered with style. Not just another retro outfit, when the definitive history of psychedelic music is written, you can bet Plasticland will be up there alongside the pioneers of the genre because they had the vision, daring, humor and imagination to take their music forward.
It's one thing to be a part of the happening of the 60's, exploring all manner of artistic, political, and cultural phenomena as you are supported by all manner of social scenes; but these guys aren't that. From what I gather, they couldn't have belonged less to the aesthetics of their time & place. In a way, that makes them more nihilistic than punk, more idealistic than hippies, more heroic than bands that tasted even the least bit of notoriety and success (Lookin' at you! MC5). Plasticland ran on some other kind of fuel. Long after psychedelia's ripening and inevitable rot, these total misfits go a-rummaging through the musical thrift stores of 60's and come up with something totally unique. Words fall short, but if I had to take a few off the shelf to help the uninitiated get oriented I'd start with: intelligent, sensitive, faithful, life-affirming, and childlike. Approach them, deride them, laugh at the goofy retro-ness, but keep listening, keep returning; there's a spirit here that will eventually wear grooves into your mind, if not your life.